This product is great for men. I put a dime size of this product in my hands. I then rub my hands together and style whatever way I want the hair to look! Its a strong hold. This product is not only great for men but I love to use this product on women. I use a little amount just on the ends of hair for women for that matte effect! I scrunch just a little on the ends of hair and work the hair! It creates that messy bed head! Be careful……if you apply to much product to the ends it could end up making the hair limp! Practice makes perfect!
